TAIPEI, TAIWAN -- The Government of Taiwan recently announced that they will reopen their market to Canadian beef exports, which is welcome news to beef farmers and ranchers throughout Canada.
Canadian Agriculture Minister Lawrence MacAulay informed the public in early July and stated it is effective from July 8.
This market had been closed to Canadian beef exports since February 2015, due to the discovery of a case of bovine spongiform encephalopathy (BSE). The Canadian beef market has suffered from exports which were restricted in many international marketplaces, and Taiwan was a good customer in the past. It is hoped they will return to their former consumption.
Taiwan will now allow importation of boneless beef, bone-in beef and other specified meat products if from cattle under 30 months of age.
Canada Beef issued a press release which said the industry is ready to take advantage of increased opportunities throughout Southeast Asia.
"Our national marketing organization is grateful for the continued effort that the Canadian government has put towards global market access," said Rob Meijer, president of Canada Beef. "Achieving this access will further enable the work Canada Beef is doing to increase the brand, value and the resulting loyalty for Canadian beef not only in Taiwan, but leveraging this into Southeast Asia."
The media release also stated, "During the previous market disruption, Canada Beef kept a strong presence in the market with its office in Taipei maintaining relationships with key partners and supporting market development initiatives in emerging markets such as Vietnam, Singapore and the Philippines."
Meijer added, "The focus of our brand efforts continues to be high-end steakhouses, foodservice and hotel restaurants. With regained access, we have the ability to deliver supplies of Canadian beef to our target customers."
Canada Beef states that in 2014, Canada exported 1,776 tonnes of Canadian beef worth $13-million to Taiwan, which imports 95 per cent of its beef.