DE SMET, SD -- Legend Seeds, one of the largest independent seed companies in the upper Midwest and Sevita International, a leading conventional and food-grade soybean supplier, processor and exporter, have partnered to expand their respective seed offerings in the United States and eastern Canada.
Under the agreement Sevita International will distribute and market Legend Seeds branded corn hybrids with a full array of trait technologies through its PROSeeds business in the provinces of Ontario, Quebec and Atlantic Canada. Legend Seeds will bring Sevita International conventional- and food-grade soybean varieties to its trade area in the U.S. where they will be branded Legend Seeds. In addition, Legend Seeds Canada will distribute PROSeeds' Genuity® soybeans in western Canada.
"We are pleased to be working with Sevita International. They are a world-leading exporter of food-grade soybeans, and they have excellent marketing and distribution in Canada," said Glen Davis, president of Legend Seeds. "Partnering with Sevita International and PROSeeds gives us the opportunity to build our corn business in eastern Canada and bring new soybean products and market opportunities to our U.S. customers. Jointly, we will increase our investment in product testing and selection for both corn and soybeans, which will bring value to all of our customers."
Sevita International looked at a number of potential partners as it sought to add corn to its PROSeeds product line and expand its soybean footprint in the U.S. "Like us, Legend Seeds is a strong, independent regional seed company. Legend Seeds was the best fit culturally and product-wise. They have many excellent corn hybrids that are well-suited for the eastern Canadian corn market, and our soybeans are suited for the upper Midwest states they serve," said Bob Hart, president of Sevita International. "Additionally, Legend Seeds has strong connections to genetic and trait developers, which ensures they will bring competitive and superior hybrids to the marketplace."
PROSeeds will gain access to a wide array of conventional and traited hybrids including Genuity® and Agrisure® traits, according to Tim Bratland, general manager for Legend Seeds.
Gaining an entry point to grow specialty soybeans in the U.S. was another key advantage for Sevita.
"We were interested in spreading out our production risk and our currency risk," said Hart.
The arrangement should benefit U.S. food processors as well. "The U.S. is an untapped market for our genetics. We feel U.S. buyers of conventional soybeans are missing out on quality attributes that could enhance their manufacturing capabilities," said David Hendrick, CEO of Sevita International. Sevita International has successfully developed many identity-preserved food-grade soybeans that are exported primarily to Asia and western Europe.
"We believe there is a renaissance of non-GMO demand occurring in the U.S.," Hendrick added.